PR – Image Care

At the turn of the new century, we witnessed an intersection of sports and media, particularly social media and today an athlete is known more than just his performance on the ground. Having a sound social profile is important to any athlete and this is directly proportional to success in the long run.

Today athletes are expected not to be only approachable but also socialable. And this is where your public relations come into play. How well an athlete can sell himself outside the stadium is what matters the most in this day and age. An athlete is expected to not only lead a team to victory but also uphold all social standings of being a star.

PR is basically optimal media exposure using every possible platform at your disposal. Print, electronic and social media go hand in hand in building and sustaining a public profile for an athlete to convey the desired image needed to represent them on national and international daises.

Publicists and athlete managers work hand in hand to develop a strong, strategic public relations plan that involves more than just ‘red carpet appearances or ‘photo ops’. But more importantly establish a brand for the athlete using tactics that are not over the top and yet brings the athlete to the status of a celebrity on the forefront of the limelight.

PR Firm – Image Care Takers

If you are an athlete, you need to find the kind of PR firm or a sports management company that can take care of your public image. Athlete managers together with publicists and their team of social media experts will help you get more out of your sport career as well as increase your commercial potential.

The job of a PR company is to enhance your position as an athlete and make way to generate opportunities in the market as well as from corporate sponsors. Your publicist and your manager will help you craft a positive perception for your fans as well as the press and above all work on your post-career opportunities.

Athletes find their PR firm especially helpful when it comes to crisis management when you need the right kind of message to be put forward. Press releases and official statements on your social accounts are crucial to dealing with a difficult situation positively and smartly. When you reputation in on stake a few words from your PR firm can set things straight and you will have played your part for your accountability towards to your team, fans and the media.

A good PR professional will tell you exactly what to do and when to do it to make certain you stay on the right track and your image is spotless. You need someone to take care of social media podiums professionally and display only that leads to good brand image, increased marketability and earnings substantially more over the course of your career. One key is focusing on quality because not every media opportunity is a good media opportunity and your PR firm can help you analyze this difference.

Engaging your fans on a number of social media vehicles and instituting communities counts a lot owing to the social media boon. How your business should be reported and communicated is what publicists know like the back of their hand. They take care of your content and what goes out around the world under your name. PR firms manage your online and offline repute in the best way possible shaping your entire persona for others to respect, follow and admire for years to come.

Your PR personnel will take care of your photo shoots, appearances, press conference, endorsement deals, contract negotiations etc. They will bring you constant exposure to weekend profiling opportunities, breakfast television producers and many more, underneath the media spotlight.

How you keep your audience engaged in your play in and outside the field is what counts in this business of sports and your PR firm can help you express yourself to the best your abilities, over and over.

For more information:
Write to us at: info@globalathletemanagementexperts.com
Find us on Facebook: facebook.com/GlobalAthleteManagementExperts
Follow us on Twitter: @GameManager
Join our Cricle on Google+: Global Athlete Management Experts (GAME)
Tag us on Flickr: Global Athlete Management Experts (GAME)